SUGAR BEET FEED Visual Rhetoric

Beet Pulp – What Is It and Why Do Horses Need it?  Standlee Premium Western Forage, asks a question of the consumer while showing an appealing image of the horse and owner.

This ad asks a question: "Beet Pulp – What Is It and Why Do Horses Need It?"

The use of the question, coupled with the appealing visual, encourages the consumer to seek an answer. The image of the Palomino horse automatically provokes a feeling that this beet pulp product will make your horse look as healthy and beautiful as the horse in the picture. The Palomino is the horse most commonly used by royalty and Hollywood. The woman in the picture has blonde hair and a golden coat, just like the palomino horse. The similarities help the consumer to see the horse and owner are one. Smiles are contagious, and the bright smile the girl flashes while lovingly petting the horse elicits a feeling of affection. 

The Standlee logo in the bottom right corner is a green field with a bright orange sun, bringing a feeling of prosperity and warmth to the Standlee name, which is also in green. The color represents growth and abundance. 

The question and the PHN logo are in black, which stands out from the light colors of the horse and the girl. The eye goes directly to these dark colors before noticing the images. The font is easy to read but uses a lot of capitalization, which is not the standard practice in a sentence. With each capitalized word, there is added emphasis on the question, which then evokes further inquiry from the consumer. 

To answer both questions: What Is Beet Pulp and then Why do horses need it? the consumer must read the article below this image. (https://standleeforage.com/standlee-barn-bulletin/what-do-you-know-about-beet-pulp).

Standlee explains that "Beet Pulp is the pulp leftover from the sugar beet once the sugar has been removed and is commonly used as the main ingredient in animal feeds " 

Sugar Beet pulp is perfect for animals that need to gain weight or recover from surgery (Standlee). 

For those who may consider farming as a lucrative occupation, this ad shows that sugar beet crops have a dual purpose. As is commonly known, sugar from sugar beets is used to sweeten snacks and other food products. This ad helps one discover that the pulp is used in horse feeds. The beet pulp feed isn't just for a sick or injured horse, but for any horse that may need to put on a little weight. It is a high calorie, low sugar, supplemental feed.

This visually and emotionally appealing ad is effective in piquing the consumers' interest in finding out more about the less commonly known use of the sugar beet crop.